The contributors

The method came from people
who have done this work.

These are not advisors. They are the authors of the process encoded in Polify. Former payer medical directors who wrote clinical policy from the inside. Device veterans who have carried products from FDA clearance to full commercial coverage.

At the Enterprise tier, they are the deliverable: not the methodology, but the people themselves.

MH

Dr. Margaret Holloway

Former Medical Director, Aetna

11 years inside payer clinical policy

Contribution: Clinical policy decision framework

Served as Medical Director at Aetna for 11 years, where she was responsible for developing and applying clinical coverage criteria across medical device categories.

Wrote the criteria that determined coverage for thousands of devices. Her decision logic, the internal reasoning a payer medical director applies when evaluating a device, is the foundation of the Polify analysis framework.

Her contribution to Polify is not advisory. The way Polify reads a payer policy and identifies what it means for a specific device is built on the framework she developed from inside the payer.

Areas of expertise

Clinical coverage criteriaMedical necessity standardsPayer decision logicDevice category policy
JR

James Reuter

VP Market Access

22 years in device market access

Contribution: Payer lever methodology

Twenty-two years carrying medical devices from FDA clearance to full commercial coverage across every major payer class: commercial, Medicare, Medicaid, and managed care.

Developed the payer lever methodology that identifies which specific actions move which specific payers. Not generic best practices: the actual levers that have worked, payer by payer, device category by device category.

The action plan structure in Polify, prioritized directives, payer-specific levers, deadline sequencing, is built on his methodology. He has done this work at scale, and the product reflects that.

Areas of expertise

Market access strategyPayer negotiationCoverage pathway developmentCommercial launch strategy
PV

Dr. Priya Venkataraman

Former Clinical Policy, United Healthcare

9 years at United Healthcare

Contribution: Evidence gap analysis framework

Spent nine years at United Healthcare developing clinical evidence standards for emerging device categories: the criteria that determine whether a device's evidence base is sufficient to support coverage.

Her work focused specifically on the gap between what a device's clinical evidence shows and what a payer's policy requires. That gap, and how to close it, is the core of the Polify evidence analysis.

The evidence gap analysis in Polify reflects her framework: not just identifying what evidence is missing, but mapping the specific citations and study types that each payer's policy requires.

Areas of expertise

Clinical evidence standardsEvidence gap analysisEmerging device categoriesCoverage criteria development
RC

Robert Callahan

Device Commercialization Strategist

Medtronic · Boston Scientific

Contribution: Commercial coverage strategy

Navigated coverage strategy for Class II and Class III devices at two of the largest medical device companies in the world: Medtronic and Boston Scientific.

His experience spans the full commercialization arc: from pre-market coverage strategy through FDA clearance, launch, payer contracting, and long-term coverage maintenance.

The commercial coverage strategy framework in Polify, how to sequence coverage activities, how to prioritize payers, how to build the evidence package that supports a coverage claim, draws directly from his work at scale.

Areas of expertise

Class II/III device strategyPre-market coverage planningPayer contractingLong-term coverage maintenance

Why this matters

The reason competitors cannot follow into this layer.

Every other platform can scrape a policy and tell you what it says. That layer is now a commodity, increasingly just AI output dressed up as insight.

The layer above it, reading the policy through the lens of a specific device, identifying the gaps, and knowing which levers move which payers, requires judgment that comes from having done this work. You cannot train a model on that judgment without the people who developed it.

That is what makes Polify defensible. The contributors are not decoration. They are the reason the product works.

15 years

Combined track record in device coverage

47+

Payers where the method has been applied

94%

Coverage success rate across engagements

6

Devices taken from FDA clearance to full commercial coverage

Access the method.
Or access the people.

Every tier delivers the contributors' methodology. Enterprise delivers the contributors themselves.