The contributors
The method came from people
who have done this work.
These are not advisors. They are the authors of the process encoded in Polify. Former payer medical directors who wrote clinical policy from the inside. Device veterans who have carried products from FDA clearance to full commercial coverage.
At the Enterprise tier, they are the deliverable: not the methodology, but the people themselves.
Dr. Margaret Holloway
Former Medical Director, Aetna
11 years inside payer clinical policy
Served as Medical Director at Aetna for 11 years, where she was responsible for developing and applying clinical coverage criteria across medical device categories.
Wrote the criteria that determined coverage for thousands of devices. Her decision logic, the internal reasoning a payer medical director applies when evaluating a device, is the foundation of the Polify analysis framework.
Her contribution to Polify is not advisory. The way Polify reads a payer policy and identifies what it means for a specific device is built on the framework she developed from inside the payer.
Areas of expertise
James Reuter
VP Market Access
22 years in device market access
Twenty-two years carrying medical devices from FDA clearance to full commercial coverage across every major payer class: commercial, Medicare, Medicaid, and managed care.
Developed the payer lever methodology that identifies which specific actions move which specific payers. Not generic best practices: the actual levers that have worked, payer by payer, device category by device category.
The action plan structure in Polify, prioritized directives, payer-specific levers, deadline sequencing, is built on his methodology. He has done this work at scale, and the product reflects that.
Areas of expertise
Dr. Priya Venkataraman
Former Clinical Policy, United Healthcare
9 years at United Healthcare
Spent nine years at United Healthcare developing clinical evidence standards for emerging device categories: the criteria that determine whether a device's evidence base is sufficient to support coverage.
Her work focused specifically on the gap between what a device's clinical evidence shows and what a payer's policy requires. That gap, and how to close it, is the core of the Polify evidence analysis.
The evidence gap analysis in Polify reflects her framework: not just identifying what evidence is missing, but mapping the specific citations and study types that each payer's policy requires.
Areas of expertise
Robert Callahan
Device Commercialization Strategist
Medtronic · Boston Scientific
Navigated coverage strategy for Class II and Class III devices at two of the largest medical device companies in the world: Medtronic and Boston Scientific.
His experience spans the full commercialization arc: from pre-market coverage strategy through FDA clearance, launch, payer contracting, and long-term coverage maintenance.
The commercial coverage strategy framework in Polify, how to sequence coverage activities, how to prioritize payers, how to build the evidence package that supports a coverage claim, draws directly from his work at scale.
Areas of expertise
Why this matters
The reason competitors cannot follow into this layer.
Every other platform can scrape a policy and tell you what it says. That layer is now a commodity, increasingly just AI output dressed up as insight.
The layer above it, reading the policy through the lens of a specific device, identifying the gaps, and knowing which levers move which payers, requires judgment that comes from having done this work. You cannot train a model on that judgment without the people who developed it.
That is what makes Polify defensible. The contributors are not decoration. They are the reason the product works.
Combined track record in device coverage
Payers where the method has been applied
Coverage success rate across engagements
Devices taken from FDA clearance to full commercial coverage
Access the method.
Or access the people.
Every tier delivers the contributors' methodology. Enterprise delivers the contributors themselves.