ABOUT WESTON DEAN GROUP
We champion medical technology innovators.
With strategy, policy, and reimbursement expertise, we deliver exceptional outcomes through deep industry knowledge and strategic relationships that span decades.
OUR APPROACH
We don't just consult.
We partner.
Weston Dean Group was founded to help medical technology innovators navigate the complex landscape of reimbursement and ensure breakthrough technologies reach the patients who need them most.
We champion medical technology innovators with strategy, policy, and reimbursement expertise, delivering exceptional outcomes through deep industry knowledge and strategic relationships that span decades.
With over 25 years of combined experience and relationships with key payer decision makers, we've secured positive coverage for more than 150 million insured lives across 100+ successful medical device clients.
“We are more than consultants — we are guides, partners, and advocates for medical innovation.”
THE TEAM
Deep expertise. Proven results.
Weston Dean
Founder & Principal
Weston has been immersed in the world of medical policy for the last 18 years. He brings extensive experience in product launch commercialization, payer engagement, medical policy development, and reimbursement strategy. He holds significant relationships with payer medical directors, clinical policy development personnel, and key decision makers. Policy Alerts began as an internal policy monitoring tool and was later launched in 2015 as a standalone service.
Ryan McBlaine
Executive Director, Business Development & Operations
As Executive Director of Business Development and Operations, Ryan's journey is defined by a relentless pursuit of excellence and innovation. He has honed his skills in identifying growth opportunities, streamlining operational processes, and leading teams to exceed targets and achieve strategic goals. His expertise spans various industries where he has successfully driven business expansion, operational efficiency, and sustainable growth. Ryan is passionate about developing and implementing strategies that foster organizational development, enhance customer satisfaction, and drive revenue growth.
PLATFORM ORIGIN
Policy Alerts — Weston Dean Group Platform
Launched 2015 · Built from 18 years of domain expertise
Weston has been immersed in the world of medical policy for the last 18 years. Policy Alerts began as an internal policy monitoring tool and was later launched in 2015 as a standalone service.
A user-friendly solution for tracking insurance coverage changes using proprietary software to monitor updates from commercial, Medicare, and Medicaid health plans. Users receive timely alerts about policy changes, review dates, coding updates, and more via email.
The platform simplifies the complex task of staying updated on medical policy changes and supports informed decision-making and strategy development.
WHAT WE DO
Our approach to reimbursement.
Launch & Commercialization
From product concept through market entry, we craft integrated launch strategies that align coding, coverage, and payment to accelerate adoption and build momentum. Our strategic approach ensures your medical technology achieves optimal market positioning.
Policy & Payer Advocacy
We obtain medically necessary coverage statements, reverse experimental or investigational policies, and engage key decision makers to ensure your technology is properly recognized and reimbursed. Our established relationships with policy stakeholders create pathways to success.
Specialty Breadth
Our expertise spans respiratory & ENT, cardiovascular & orthopedics, neuromodulation & pain, women's health, regenerative medicine, digital health and beyond — so we anticipate challenges across diverse therapeutic areas and develop tailored solutions for your specific market.
Impact & Success
We have secured positive coverage for more than 150 million insured lives, reversed non-coverage statements, and built interactive tools that align reimbursement with sales and marketing initiatives. Our track record demonstrates our ability to overcome complex reimbursement challenges.
OUR EXPERTISE
Decades of industry knowledge.
Our team brings deep expertise in medical policy, payer engagement, and reimbursement strategy to help innovative medical technologies reach their full market potential.
Strategic Services
- Comprehensive launch and commercialization planning that aligns coding, coverage, and payment pathways
- Strategic payer engagement with medical directors and key decision makers
- Development of compelling value narratives and evidence packages that resonate with payers
- Policy tracking and monitoring to identify opportunities and mitigate challenges
Implementation Support
- Reversing non-coverage policies through targeted evidence presentation and stakeholder engagement
- Development of specialty society and professional organization relationships to build clinical consensus
- Comprehensive coding, coverage, and payment analysis reports that guide commercial strategy
- Practical reimbursement support services including appeals management and payment resolution
Ready to work together?
Let's discuss how Weston Dean Group can help your medical technology achieve the coverage it deserves.
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